Industrial manufacturing · Delivered
A complex technical offer.
A clear route to the product.
For an established Polish manufacturer, we created a multilingual platform that organises a broad offer and guides residential and industrial buyers toward the relevant solution and sales conversation.
- Industry
- Industrial manufacturing
- Type
- B2B/B2C product platform
- Scope
- UX · CMS · CRM · SEO
- Status
- Delivered
The challenge
A deep technical offer served buyers with different needs and levels of product knowledge. Visitors needed to understand categories, parameters and applications without being overwhelmed.
The company also required practical catalogue management, multilingual communication and a structured route from website enquiry into the sales process.
Our approach
We designed the information architecture around how customers look for solutions. Categories, product pages and technical content guide the visitor from a need to an appropriate product.
The administration layer supports catalogue and content management, while the CRM connection organises leads and subsequent sales activity.
What was delivered
- Responsive multilingual product website
- Category architecture and product-page system
- Administration and content-management tools
- CRM integration and lead-management flow
- Technical foundations for SEO and indexing
The outcome
The platform creates a coherent route from product discovery to company contact. It communicates the manufacturer’s expertise more clearly and can expand with the offer without rebuilding the entire experience.
The client name and identity are intentionally withheld. This case study focuses on the scope and delivery approach.
Anjana Technologies · Warsaw